As a child, Valerie often found herself in trouble for staying up past her bedtime, lost in a favorite book. Today, that lifelong appreciation for great storytelling and a desire to reimagine the next chapter fuels purpose driven, data powered marketing and influences her work driving profitable business growth.
Valerie brings more than 20 years of success working for complex organizations in highly regulated, quickly changing markets, driving unprecedented results in revenue growth, brand awareness and organizational reputation. Her executive experience includes serving as the Chief Marketing and Communications Officer for Atlantic Health System and Chief of Strategic Marketing for Plymouth Rock Assurance. Valerie has also held leadership positions in customer service, operations, and sales capacities for media intelligence provider, Burrelles, where she served as Senior Vice President.
In 2020, Valerie began working with healthcare and financial services organizations as the principal of Rise Consulting, LLC, offering fractional CMO services to build brands, launch new products and services and and drive organizational growth.
Recognized as the PRSA NJ 2018 PR Professional of the Year, the Millennium Alliance 2019 Healthcare Marketing Innovator of the Year and a 2019 Aspen Scholar, Valerie has earned a reputation as an innovative leader who seeks constant improvement. Comments from those who have worked with Valerie can be found on her LinkedIn profile.
Valerie earned a BA in Communications, Legal Institutions, Economics and Government from American University, where she graduated cum laude, and was selected as the student graduation speaker and recipient of the University Award for Outstanding Service to the Community by a Student.. She and her husband live in Berkeley Heights, New Jersey with their two children.
Valerie Simon, Principal, Rise Consulting
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